What it is: Matomo is an open-source web analytics tool that emphasizes the protection of your data and your customers’ privacy.Imagine you're a newly hired marketing director at a growing company. Here are the top 12 web analytics tools used by professionals (we also included their most similar alternatives 👇) When the topic of analytics comes up, people might immediately think of the industry leader, Google Analytics but that’s just the tip of a vast web analytics iceberg.
Top 12 web analytics tools used by professionals (and their best alternatives) While some tools overlap several categories, we’ve listed the best tools for each, as well as their closest alternatives. SEO analytics tools: data on keyword performance, backlinks, search traffic, and competitors (e.g. Woopra)Ĭontent analytics tools: editorial analytics to measure website content performance (e.g. Hotjar)Ĭustomer journey analytics tools: customer touchpoint data across multiple channels (e.g. Google Analytics)īehavior analytics tools: individual or aggregate qualitative user website behavior data (e.g. Traditional analytics tools: quantitative website traffic data, like bounce rate and pageviews (e.g. Within these groups, web analytics software fall into five categories: Third-party/off-site: insights collected from third-party sources (like search engines and toolbars) generates analytics data about multiple websites. On-site/hosted: a piece of code installed on your site will generate analytics unique to you (e.g. There are two main types of web analytics tools depending on how data is collected: What are the different types of web analytics tools? In turn, you can use this insight to optimize the user experience and drive more engagement and conversions. Using web analytics tools helps you understand what’s happening on your website and get insights on what’s working (and what’s not). Web analytics tools are software designed to track, measure, and report on website activity including site traffic, visitor source, and user clicks. But before we dive into the heart of the topic, a short (but necessary) clarification is needed.
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